Vol. 10 Núm. 2 (2019): Revista Aglala
Artículos Cientificos

Strategies of motivation and promotion of the individual for the positioning of continuos improvement in competitive organizations

Hugo Hernández Palma
Universidad del Atlántico
José Solórzano Movilla
Universidad del Atlántico
José Sedan Cadena
Universidad Nacional Abierta y a Distancia
Publicado noviembre 15, 2019
Palabras clave
  • Strategies,
  • motivation,
  • employee,
  • companies,
  • competitiveness
Cómo citar
[1]
Hernández Palma, H., Solórzano Movilla, J. y Sedan Cadena, J. 2019. Strategies of motivation and promotion of the individual for the positioning of continuos improvement in competitive organizations. Aglala. 10, 2 (nov. 2019), 156-175. DOI:https://doi.org/10.22519/22157360.1440.

Resumen

In the current business scenario, there is a significant increase in competition that has affected long-term profitability, so it is necessary to implement strategies that impact the daily work of organizations in order to generate a differential value over the competition. In this way, several researchers situate motivation as a factor of great influence in current work environments. The purpose of the article is to analyze how motivation strategies have been developed in favor of a better positioning of organizations. With the purpose of observing the guidelines that traditional and contemporary investigations have raised on the subject, the following are the results of a qualitative investigation that, from the review of the scientific literature, seeks to establish the postulates given to know by recognized authors. The results show the relevance of aspects associated with motivation and recognition as key tools for achieving high value corporate objectives.

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